Electronic Commerce model in the Machalilla Tourist Cabins Association to promote Financial Culture and Economic Development
DOI:
https://doi.org/10.46480/esj.9.1.217Keywords:
e-commerce, financial education, economic growth, training, evaluationAbstract
Context: The e-commerce model for the Machalilla Tourist Cabins Association aims to strengthen financial literacy and promote economic development in the community, implementing a comprehensive solution that addresses both technological and educational aspects. Methodology: An initial assessment of the partners' financial structure was conducted to determine requirements and areas for improvement. An intuitive and secure web platform was created with a reservation system and protected payment mechanisms. Members received online training in personal finance and business management. Digital marketing strategies were implemented through social media campaigns and search engine optimization. Results: The model not only generated income for the association but also improved the financial education of its members. Satisfaction surveys confirmed the effectiveness of the comprehensive approach adopted, demonstrating sustained growth in both operational capacity and social influence. Conclusions: This comprehensive approach ensures that economic benefits translate into sustainable development for the local community. The model demonstrates that the combination of technology, training, and appropriate marketing strategies can positively transform the operations of community tourism associations.
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Copyright (c) 2025 Bryan Alejandro Marcillo Parrales, Erick Raúl Baque Sánchez
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