Antique marketing vs digital marketing applied to the financial instruments of the Guayaquil Securities Bank

  • Darwin Lenin Barbera Burgos Universidad Estatal de Milagro
  • Josue David Arana Espin Universidad Estatal de Milagro
  • Estalin Vicente Herrera Tamayo Universidad Estatal de Milagro
  • Georgina Janeth Encalada Tenorio Universidad Estatal de Milagro
Keywords: Stock Exchange, Financial Instruments, Dematerialization, Holders, Fractionation Of Securities, Self-Regulation, Decevale

Abstract

The objective of the study was to investigate how technology influences the digital page of the Guayaquil Stock Exchange, from its appearance to the present, as well as how to attract investors from the country. It is worth noting that currently the stock exchanges are in a big change with respect to technology and information, which means that they must maintain a digital page updated, fast and effective so that any investor can acquire information from homes, also this would allow students with affinity to careers to participate in the study of this entity. Through the web-based research of the Guayaquil stock exchange, it was determined that the way to advertise to attract investors has improved since there are several options on the page where the future investor can quote and calculate possible growth standards of the values ​​of any financial asset.

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Published
2018-09-30
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Abstract 197
PDF (Español (España)) 31
How to Cite
Barbera Burgos, D. L., Arana Espin, J. D., Herrera Tamayo, E. V., & Encalada Tenorio, G. J. (2018). Antique marketing vs digital marketing applied to the financial instruments of the Guayaquil Securities Bank. Ecuadorian Science Journal, 2(2), 9-12. https://doi.org/10.46480/esj.2.2.16
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Research Paper
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