Antique marketing vs digital marketing applied to the financial instruments of the Guayaquil Securities Bank

Abstract

The objective of the study was to investigate how technology influences the digital page of the Guayaquil Stock Exchange, from its appearance to the present, as well as how to attract investors from the country. It is worth noting that currently the stock exchanges are in a big change with respect to technology and information, which means that they must maintain a digital page updated, fast and effective so that any investor can acquire information from homes, also this would allow students with affinity to careers to participate in the study of this entity. Through the web-based research of the Guayaquil stock exchange, it was determined that the way to advertise to attract investors has improved since there are several options on the page where the future investor can quote and calculate possible growth standards of the values ​​of any financial asset.