The influence of the social network Facebook on Manta's digital journalism in 2020

Abstract

Context: This scientific article aims to identify the digital skills and abilities acquired by communication professionals in their work practice, in the context of the emergence of digital journalism and the adaptation of the media to the digital era, especially to Facebook formats. Method: A descriptive analysis and bibliographic research was conducted, covering topics such as the arrival of technology to the media, digital transformation, adaptation to the digital era, virtual platforms and their influence on society, the application of digital tools and the practice of journalism in the canton of Manta. Results: The results show how communication professionals have acquired new digital skills and abilities to adapt to technological changes and the demands of virtual platforms, evidencing the transformation of journalistic practices. Conclusions: The article provides a detailed overview of the evolution of digital journalism, the adaptation of the media to the digital era and the skills acquired by communication professionals in this context, focusing on the specific case of the Manta canton.