Callaborative Economy as a business model to the sustainable tourism in the Province of Pichincha Ecuador
Abstract
The collaborative economy has become a trend that, added to the growing use of the internet, it looks for promoting the tourism; through the exchange of assets and services, modifying the traditional vision of business. That is why this research aims to determine the feasibility of the collaborative economy as a business model, through a descriptive and causal statistical analysis to the tourist servers of Pichincha province through the digital platforms’ empowerment as a direct link between tourism companies and their consumers. The research was divided into two groups: suppliers and demanders, where the supplier promises new ways of traveling, staying and integrating into the local culture at a lower cost and, on the other hand, the demander describes familiarization with the use of mobile applications, as well as web pages to search for the tourist places of their choice. The results showed that there is a relationship between digital media and the contracted service, nevertheless it is evident that the collaborative economy applied to the tourism is a business model that for the moment has not been exploited in Pichincha , with the exception of those who actively use social networks and information technologies to promote their resources, whilst in the case of small establishments, they should work hard on the use of these benefits in order to bring out their dependence.
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